By Will Dinkel, Co-Founder, Delight
Trade businesses do great work, but too often that work doesn’t lead to the next job.
Across the trades, the pattern is familiar. A customer books a service. The job is completed. Everyone moves on. Over time, maintenance cycles are forgotten, quotes expire, and customers drift away. Not because the experience was poor, but because there was no consistent, meaningful follow-up.
As a result, many trade businesses rely heavily on new leads to stay busy, even though generating repeat work from existing customers is far more profitable and far more predictable.
Delight was built to solve this challenge by helping trade businesses turn past jobs into future work automatically and at scale. That mission is exactly why Delight and Simpro Group joining forces is such a powerful fit.
Building the Future of the Simpro Platform
Simpro Group powers some of the most widely used field service platforms in the world. Across Simpro, AroFlo, and BigChange, trade businesses rely on the platform to manage jobs, quotes, assets, and field teams with confidence and efficiency.
The next step forward is about impact.
The future of field service software isn’t just about running today’s jobs. It’s about using service history to create tomorrow’s work. It’s about helping businesses stay busy year-round, reduce seasonal volatility, and grow profitability without adding manual effort or complexity.
By bringing Delight into the Simpro platform, customers across Simpro, AroFlo, and BigChange will gain new ways to turn operational data into measurable business outcomes.
Turning Service Data Into Repeat Work
Most trade businesses already have everything they need to generate more work. They just haven’t had the tools to activate it.
Job history, quotes, assets, technician notes, and service records are full of opportunities:
- Customers due for maintenance
- Quotes that were never followed up
- Assets approaching replacement or upgrade cycles
- Services customers may not know you offer
Delight uses AI to assess the data already in the Simpro platform, automatically identifying opportunities and reaching the right customers with the right message at the right time.
Because Delight is directly connected to Simpro, it connects and syncs in real time. There are no spreadsheets to manage, no CSV exports, and no copying data between systems. Everything stays up to date automatically.
Setup is simple. Most customers can go live in around 30 minutes, and once it’s running, there’s no ongoing maintenance required. Delight works quietly in the background, much like having a dedicated team member focused on follow-up and customer outreach every day.
No guesswork. No manual chasing.
The result is more repeat work, more accepted quotes, and more consistent demand, without adding extra work for your team.
Built for How Trade Businesses Actually Work
Delight wasn’t built for generic marketers. Like Simpro, it was built specifically for trade businesses.
With Delight, trade business leaders can stay connected with customers, promote relevant services, and re-engage dormant accounts without relying on time-consuming manual processes or disconnected tools.
More importantly, they gain clear visibility into what is working. Instead of sending emails and hoping for results, they can see exactly which outreach leads to quotes, booked jobs, and real revenue.
What This Means for the Trades
For customers across Simpro, AroFlo, and BigChange, this is about unlocking more value from the work you’re already doing.
It means:
- Staying top of mind with customers automatically
- Reducing reliance on expensive new leads
- Smoothing out seasonal slowdowns
- Turning one-off jobs into long-term customer relationships
I’m incredibly proud of what the Delight team has built and optimistic about what lies ahead as part of Simpro Group. Together, we’re helping trade businesses build more predictable, profitable growth and get the financial rewards their work deserves.
Learn how Delight can help grow your business, today.
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