This is our story
"I didn't want other people to have to go through the heartache of becoming trapped in their own business. I saw an opportunity for Vaughan and I to try to create a solution together."
Stephen Bradshaw, simPRO Executive Director & Co-Founder
Like all great software companies, simPRO started in a garage.
In 2002 Stephen Bradshaw was a hard-working electrical contractor running his own small business and trying to figure out how to scale up.
After relying on paper-based workflows for years he decided there had to be a better way. That’s when he met Vaughan McKillop, an engineering student who had a talent for building software.
simPRO (which stands for Service Industry Management Professional) was a cloud-based solution from the beginning. Starting with the development of job list functionality, the pair quickly moved on to creating a scheduling tool for allocating resources. Using Steve’s business as a test case, they quickly developed new features and the software continued to grow.
As Steve's electrical business began to expand, with the help of simPRO, they quickly realised they'd created a solution which could help other businesses.
The desire to create useful tools for businesses has seen simPRO grow from a two man operation to a global software company with offices in Australia, New Zealand, the United Kingdom, the United States and Singapore.
While we no longer work from a garage, our passion for helping all businesses scale and optimise their operations remains at the heart of what we do.
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Chief Executive Officer, Director & Executive Chairman
Sean has been the Chairman of the Board since October 2012. Prior to taking on this position, Sean has held various other directorships with private companies involved in the mining industry and remains involved in this sector. Sean has significant experience, both from a legal standpoint and as a director, in assisting companies to manage growth, expand their business and increase their profitability.
Chief Operating Officer
After several leadership roles within simPRO, Jonathan was appointed to the role of Chief Operating Officer. As a key member of the executive team, Jonathan oversees the daily operations of the global business. Within his role, Jonathan drives the sustainable growth of the business and ensures that simRPO embodies strong values and culture.
Chief Technology Officer
As Chief Technology Officer, Rob oversees all software development, IT and infrastructure teams at simPRO. Rob leads the planning, implementing and maintenance of simPRO’s IT infrastructure and global data centres. As a strategic and forward-thinking professional, Rob drives innovation and leverages technology to keep simPRO at the forefront of the field service management software industry.
Chief Revenue Officer
As Chief Revenue Officer, Ricky is responsible for simPRO’s global revenue streams. This role includes supporting global business development as well as providing strategic direction of the sales, partner manager and customer experience teams. Ricky brings to this role, a wealth of expertise and knowledge gained from his previous position as General Manager of simPRO New Zealand.
Chief People Operations Officer
As simPRO’s Chief People Operations Officer, Rod leads all aspects of simPRO’s global human resources, aligning the people strategy with the company’s aggressive business and customer goals. Rod has nearly three decades of HR experience, having led and transformed the human resource experience with highly successful companies in the technology and online ordering industries.
Chief Marketing Officer
As Chief Marketing Officer, Karla is responsible for simPRO’s global marketing strategy, building and strengthening the brand, cultivating opportunities in new and existing markets and driving demand and loyalty for simPRO’s products and solutions globally. Prior to her role as CMO, Karla was the US Director of Marketing, helping simPRO expand across the US. As a results-orientated marketing professional, Karla is passionate about building successful teams that fuel company growth.
Chief Customer Officer
Serving as simPRO’s first Chief Customer Officer, Laura Theodore plays an integral role in the company’s long-term growth and success. She is responsible for developing customer-focused strategies and programs that support business growth while enhancing the customer experience. Laura brings over 16 years of experience leading the customer journey at several high-growth, fast-paced, SaaS organizations, specifically in the field service industry.
Chief Executive Officer, Director & Executive Chairman
Prior to taking on this position, Sean has held various other directorships with private companies involved in the mining industry and remains involved in this sector.
Sean has significant experience, both from a legal standpoint and as a director, in assisting companies to manage growth, expand their business and increase their profitability.
Sean has been the Chairman of the Board since October 2012.
Stephen originally founded simPRO in 2002 while acting as the managing director of an electrical contracting business in Brisbane.
He had faced a challenge in finding a browser-based software suite capable of managing his complex business requirements. He couldn’t find one that provided the flexibility he needed so he decided to build his own.
Curtis has a background in construction, network and software engineering, business system development and implementation.
Curtis started his career in the construction industry working with various contractors to meet builders’ obligations in defect liabilities on completed properties and issues concerning structural warranties.
Partner, Level Equity
Ben founded Level Equity and is a partner and the co-CEO of Level Equity Management, LLC.
He has been an investor in growing media, software and services companies since 1997 and is a frequent speaker on the growth equity industry.
Prior to Level Equity he was Managing Director at Insight Venture Partners and previously held positions with Mentmore Holdings Corporation, the private investment arm of a New York City based family office, and in mergers and acquisitions division of Salomon Brothers.
Ben graduated from Harvard College.
Principal, Level Equity
Charles is a principal at Level Equity.
Prior to Level Equity he was an investor at Technology Crossover Ventures in Palo Alto, where he originated, evaluated, and executed growth equity investments in software and internet businesses.
He was previously a member of Morgan Stanley's Technology Investment Banking Group and a business development manager on the mobile team at Facebook.
Charles holds an MBA from the Wharton School at the University of Pennsylvania and a B.S. from the Haas School of Business at the University of California, Berkeley.
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