Simprosium Sydney 2025 wasn’t just another industry event—it was a defining milestone for the future of the trades. Over two days, more than 400 trade leaders, customers, partners, and technology innovators came together with one purpose: to shape what’s next for field service businesses.
Across workshops, exhibitor sessions, and forward-looking keynotes, one message stood out: innovation, data, and purpose-built technology will define the next era of the trades.

The Vision: A More Profitable Future
Simpro Chairman and CEO Fred Voccola made his first in-person Simprosium appearance, setting the tone for the event. In his opening keynote, he outlined a clear vision rooted in respect for trade and field service professionals—and a commitment to ensuring they receive the rewards their work merits.
“Our mission is simple: to give the trades the respect they’ve earned and the rewards they deserve,” said Voccola. “You deserve tools built for you, not borrowed from someone else’s industry. That’s what we’re building.”
Fred shared progress toward an AI-first platform, designed to improve unit economics for trade businesses without increasing their customer base. This theme carried through the event’s sessions and product discussions, offering attendees practical strategies to boost efficiency, streamline operations, and make better data-driven decisions.

Driving the Future of the Trades
Simprosium Sydney delivered a program focused on real business outcomes and forward-thinking insights. Attendees had the opportunity to:
- Explore nearly 20 exhibitor booths showcasing new tools, services, and innovations shaping the trades.
- Participate in product demos in the Customer Hub, where customers engaged directly with Simpro teams and provided real-time feedback.
- Attend an exclusive Customer Advocate Breakfast, recognizing leaders who champion progress within the industry.
- Hear from industry expert Aly Pinder, Research Vice President, IDC, who shared the top trends and challenges trade businesses should be preparing for.
- Learn from sessions such as Women in the Trades: Leadership, Grit and Growth, highlighting stories of innovation, belonging, and perseverance.
The event concluded with Beyond the Tools: Growing, Scaling & Selling Trade and Field Service Companies, featuring Jakub Grzelak of Straight Bat Private Equity and Amy Carnrick, Senior Advisor, Field Service Transformation at Simpro. Jakub discussed the types of opportunities, partnerships, and business practices private equity firms can offer trade and field service organizations, while Amy shared her firsthand experience selling her plumbing company for a 6x return.

Recognizing Excellence in the Trades
One of the most anticipated moments of Simprosium Sydney was the Simpro Customer Excellence Awards, celebrating businesses and individuals whose accomplishments set a new standard in the industry.
Congratulations to our Sydney winners:
- Best Newcomer Award: Vertac Wellington Limited
- Business Growth Award: RCR Infrastructure Ltd
- Community Impact Award: Heron Plumbing
- Innovation in Operations Award: Aotea Group
- Operational Excellence Award: Excel Refrigeration and Air Conditioning Ltd.
- Sustainable Leadership Award: OCS Ltd.
- Workforce Empowerment Award: Shape Energy
- Advocate of the Year: Byron Slabbert of Zebra Plumbing
These winners represent the best of the industry, and their success stories inspire us all. As Byron Slabbert of Zebra Plumbing shared, "Coming to these events and seeing Simpro as the engine makes my life easy, and I can't wait for what’s next."

Join Simprosium 2026
Simprosium 2025 has wrapped, but the momentum is just beginning. The insights and strategies shared throughout the event are already helping businesses strengthen operations, elevate their customers’ experience, and prepare for the next stage of growth.
Plans for Simprosium 2026 are already underway. Sign up early to be notified when registration and sponsorship opportunities open.