So you want to be a data-driven marketer: Four essential strategies for success

Published: July 15, 2024

Simpro Chief Marketing Officer: Rachel Truair

In a recent Fast Company article, Simpro Group’s CMO, Rachel Truair dives into four essential strategies businesses should follow to leverage their marketing efforts.

“Incorporating data-driven strategies into your marketing efforts is essential for fast-growing businesses. By identifying crucial metrics, establishing a rhythm for data review, embracing strategic abandonment, and fostering a collaborative approach to pipeline creation, you can drive informed decision-making and continuous improvement.”

Read more at Fast Company.

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