Prime Atlantic Group

Building Visibility and Control into a Growing Business

Founded in 2018, Prime Atlantic Group is a fast-growing specialist in electrical and data installations, working with major brands including Amazon, BMW, and Red Bull Racing. The company brings together two operations - Bedford Electrical and Factotum - under one roof, providing electrical services for complex commercial and industrial projects.

As the business scaled, so did the operational challenges.

“When I joined, each team was doing things their own way. We were using Excel, Word, and outdated software with no central visibility,” said Roger Koukkoullis, Commercial Director. “We had two companies running separately and no shared truth about what was going on.”

Koukkoullis was brought in to professionalise operations and expand the client base. His first step: find a solution that could unify processes and provide real-time, reliable data.

Replacing Spreadsheets with a Single Source of Truth

After a comprehensive review of six vendors, Prime Atlantic chose Simpro for its usability, track record, and proven implementation process.

“We needed to reduce overheads and make data-driven decisions, and that just wasn’t possible with manual tools,” said Koukkoullis. “We couldn’t see where our money was going, and we were spending over £11,000 a year just on reconciliation tasks.”

Simpro was selected following a detailed evaluation involving all business units, from estimators to project managers to finance. The deciding factors included simple setup, clear risk profile, and intuitive usability across teams.

“It wasn’t just about features. Simpro came on site, answered every question, and gave us confidence. That mattered,” Koukkoullis added.

Implementing Organisational Change

While the team was eager to switch systems, they approached implementation with eyes wide open.

“We were told it would be painful. And it was - but not because of Simpro. It was the change process. We were shifting away from the old way of doing everything,” said Koukkoullis. “But now it feels painless. It works. The disruption was worth it.”

The company formed an internal user group to support adoption, and that group continues to meet regularly to share feedback and ensure the platform evolves with the business.

From Chaos to Clarity

Today, Simpro is used across the entire Prime Atlantic Group to manage quoting, cost control, procurement, and project oversight.

“Visibility is the biggest win. I don’t have to ask for a spreadsheet. I can see what’s going on at any time, across all projects,” said Koukkoullis. “Everyone works from the same version of the truth.”

Simpro also helped streamline operations for complex, high-profile projects, including a recent refit at Red Bull Racing’s campus.

“It’s the biggest project we’ve ever run, and Simpro is handling it with no issues,” said Koukkoullis. “We even hired a dedicated Simpro data specialist for that job.”

Simplifying Finance and Procurement

Previously, Prime Atlantic relied on a legacy version of Sage that offered limited flexibility. They’ve since switched to Xero and integrated it with Simpro, delivering a noticeable impact on finance processes.

“Reconciliations that used to cost us £11–12k annually have almost vanished. It’s a smoother, smarter process,” Koukkoullis said.

On the purchasing side, Simpro Mobile has helped field teams raise purchase orders on-site, removing the need for a dedicated procurement administrator.

“Simpro Mobile just works. We’ve had zero complaints from the field,” said Koukkoullis. “It saved us a full-time role in procurement and another in finance.”

One Tool for Growth and Visibility

Prime Atlantic Group has seen major improvements in efficiency, transparency and scalability since implementing Simpro.

Here’s how the platform is powering smarter operations:

• Simpro provides visibility across all departments, from lead generation and quoting to project delivery and cost control.
• Field technicians use Simpro Mobile to create purchase orders on-site, saving admin time and streamlining procurement.
• Xero integration simplifies finance, improves reporting, and eliminated the need for thousands of reconciliation tasks annually.
• BI reporting tools support smarter commercial decisions and help drive internal performance conversations.
• Real-time access to data empowers leaders and project managers to act quickly and confidently.

And the results?

• 2x increase in project capacity since implementation.
• 80% process improvement in purchasing, finance and admin workflows.
• Two full-time roles saved through improved automation and mobile access.
• Dramatic improvement in visibility and data accessibility across the organisation.

Prime Atlantic Group also leverages AI functionality to seek guidance on operational Simpro tasks. By engaging Artificial Intelligence (AI), Koukkoullis receives immediate instructions and solutions to his challenges, empowering him to navigate and optimize workflows effectively.

Data-Driven Decisions at Every Level

For Koukkoullis, the biggest benefit is simple.

“I couldn’t live without the reporting. Data is everything,” he said. “Now, we can ask the right questions, get instant answers, and make decisions that move the business forward.”

Simpro has become more than a system. It’s a foundation for growth.