Coastal Security

Built for Security, Designed to Scale

Coastal Security is a Long Island-based alarm and monitoring business led by President Jeff Bertuccio. After growing up in the industry and working in his father’s company, Alarm-Tech, Bertuccio branched out to launch Coastal Security with a focus on efficiency, automation and recurring revenue.

From the beginning, Bertuccio ran the business lean. With limited office staff, he needed a system that could support everything from job dispatch and field service to payment processing and customer communication. Simpro delivered the flexibility and structure needed to manage it all.

A Smarter Way to Operate

Before adopting Simpro, Coastal Security was using ServiceTitan. The software struggled to support recurring services and required a strict workflow that slowed things down. Tasks like invoicing, job tracking and payment reconciliation became time-consuming and complicated.

“Everything had to be done in a specific order or it wouldn’t work. It was too rigid for how we run our business,” said Bertuccio.

Since switching to Simpro, the difference has been night and day. The team uses Simpro to manage scheduling, technician time tracking, invoicing, and customer communications, all from one connected system. The mobile app gives field staff access to job details, while check-in and check-out times are automatically logged for billing.

“Simpro gives us the tools to work faster, stay accurate, and provide better service,” said Bertuccio.

Payments Made Easy

With 75% of Coastal Security’s revenue coming from recurring services, effortless payment automation was essential. Simpro’s integration with Stripe and QuickBooks simplified billing and eliminated hours of manual reconciliation.

Before Simpro, payments had to be entered into multiple systems. Now, everything is linked. Customers can manage their own billing details, set up recurring billing, and pay online with ease. The automation has saved Coastal Security more than 40 hours per week in back-office administration.

“Before Simpro, we were doing everything manually. Now it just works,” said Bertuccio.

Key Results with Simpro

The implementation of Simpro has improved nearly every area of Coastal Security’s operations. Results include:

• 40+ hours saved weekly on payment processing and reconciliation
• Recurring revenue automation through Stripe, supporting 75% of all billing
• Faster invoicing, driven by technician check-in and check-out data
• Improved field visibility, with mobile access to job information and updates
• Streamlined accounting, with QuickBooks integration for clean financials
• Simplified customer experience, with an intuitive billing portal

Positioned for Growth

Bertuccio sees Simpro as a long-term solution that will continue to support Coastal Security as the business evolves. From job management to payments and everything in between, the platform provides the tools and insights needed to grow efficiently and deliver excellent service. “Simpro has been a game-changer for us. It’s not just about saving time, it’s about running a smarter business,” said Bertuccio.