Why I Joined Simpro

A Mission to Strengthen the Trades for the Next Generation

By Fred Voccola, Chairman & CEO, Simpro Group

I didn’t join Simpro just to “run another technology company.” The customers we serve at Simpro are not “just another customer segment.” I joined because our customers, the trades, all of them, play one of the most important roles in modern life, and it’s time they had a platform built specifically to support their success at scale.

When we say “the trades,” we are talking about businesses that reach far beyond traditional construction categories. I mean every commercial service organization that keeps our communities functioning: electricians, plumbers, HVAC specialists, fire safety and security professionals, data and communications teams, mechanical and refrigeration techs, drainage and civil contractors, roofers, facilities maintenance crews, pest control companies, lawn and landscape services, irrigation and solar technicians, commercial cleaners — and countless others. These are the businesses that keep our hospitals operating, our schools safe, our businesses open, and our daily lives moving forward.

These businesses are also second responders for our communities — the people who step in immediately after first responders to restore stability, safety, and continuity. Their work is hands-on, essential, and felt by every person, every day.

Why I Chose Simpro

As impressive and essential as these companies are, their operational environments haven’t kept pace with their responsibilities. Most trade businesses still rely on a mix of disconnected systems, outdated supply chains, manual documentation, inefficient scheduling, and an overwhelming stack of 20–35 processes that don’t talk to each other. They’re not operating this way by choice — they’re operating this way because technology has never been designed around the realities of their workflows.

That is why I joined Simpro: to build the platform commercial and residential trades have always deserved.

The Mission: Transform the Unit Economics of the Trades

At Simpro, our mission is clear and focused: help our customers’ businesses operate more efficiently, more profitably, and with far less friction. We do this through the industry’s first true AI-first operating platform for the trades, a system designed to run the entire operation — not just isolated parts of it.

What an AI-First Operating Platform Actually Does

Simpro touches every corner of a trades business, and it does so in a unified, integrated way.

On the operational side, we optimize quoting, scheduling, job costing, technician routing, pricing, documentation, field mobility, and overall job execution. In the business office, we connect inventory, finance, payments, supply chain processes, vendor management, and real-time profit visibility. On the customer side, it brings together CRM, communication, engagement, automated follow-ups, cross-selling opportunities, and reputation management. And for the workforce, we help reduce technician churn, guide training, manage labor, structure payroll, and provide performance insights.

Layered across all of this is our AI engine — powered by benchmarks and learnings from more than 24,000 trade companies across Simpro, BigChange, AroFlo and ClockShark. We provide predictive financial models, operational insights, optimization recommendations, and clear visibility into the health of the business. And because everything is connected in a single ecosystem, data flows seamlessly from field to office to customer, giving owners and teams clarity and control they’ve never had before.

Simply put: We provide one platform that runs the entire business.

Why This Matters to Me

I took this role because what the trades do is essential, and their work deserves technology that matches the importance of their contribution. But there’s something even deeper that matters to me: the trades represent the global middle class — the backbone of every strong economy in the world. These are the men and women who build, maintain, protect, and power the environments we all depend on. They are the foundation of economic stability, upward mobility, and community strength.

If the middle class thrives, countries thrive. If the middle class struggles, economies struggle.

That’s why bringing AI to the trades is so meaningful. It’s not just a technology upgrade — it’s a chance to give the middle class the most powerful tools available today; we are bringing AI to the middle class.It’s a chance to help the middle class achieve new heights of efficiency, profitability, and opportunity. It’s a way to ensure the people who do the essential work get the benefits of the next era of innovation.

We believe deeply in building tools that make people’s jobs easier, not harder. We believe in listening to customers, learning from them, and going above and beyond to support them. And we believe the trades deserve an operating platform that reflects the scale and significance of their work — one that strengthens the middle class by strengthening the businesses at its heart.

Simpro is committed to being that partner.
And I’m committed to leading this company with one goal:

To improve the lives, businesses, and financial outcomes of the men and women who keep the world — and the global middle class — running.