During the From Toolbox to Tech webinar, former Foster Plumbing owner and Simpro customer-turned-colleague, Amy Carnrick, held nothing back about her experience as a former trades business owner, including how she scaled the business from 1 million to 10 million in ARR in just 5 years, and exited at 6X EBITDA. Keep reading to learn about the processes, people, systems, and tools she put in place to make it all happen.
From Chaos to Clarity: The Wake-Up Call
🚨Nearly 60% of trades businesses say disconnected systems as their number one operational pain point 🚨 So what does that actively look like within the walls of the business? What consequences do disconnected systems cause?
Well, without visibility, you’re a lot more likely to:
- overbook crews,
- miss supplier price changes,
- and lose hours to admin work that never show up on a balance sheet.
Amy never expected her first summer as a plumbing-business owner to look exactly like that: overbooked crews, 60-hour weeks, and more chaos than cash flow.
When she bought Foster Plumbing, her son became a licensed journeyman and joined the company. Amy wasn’t new to entrepreneurship – but she was new to the trades. During their first season, the phones didn’t stop ringing. Work poured in faster than the team could handle. She scheduled every job she could, thinking more bookings meant more success.
It didn’t take long for the cracks to show.
Technicians were exhausted. Jobs ran over schedule. Paper timesheets piled up. Amy found herself digging trenches alongside the crew just to keep up.
“It was a huge mistake,” she later admitted. “I overbooked everyone because I didn’t know any better. They thought I was chasing profit, but really I just didn’t have visibility into what was happening.”
This realization became a turning point. Instead of creating burnout, Amy changed direction, dug in and decided to fix the real root cause — a lack of data and systems. She wanted accurate schedules, real job costs, and supplier accountability –not guesswork and spreadsheets, nor to be out in the trenches, digging holes. This early mindset shift and directional change would completely reshape how the company operated, including how profitable it became.
The Real Cost of Disconnected Tools
Before she’d ever considered field service software, Amy ran her business like many contractors still do — with a patchwork of tools that did an okay job until the cracks became too wide to ignore.
If you’ve been in the trades for a while, you’ve probably experienced some version of this story yourself: QuickBooks handled her accounting. Excel tracked job details and purchase orders. Estimates and timesheets lived on paper, or worse, in someone’s head. It was working, right up until it wasn’t.
“I learned the hard way that QuickBooks contractor is not project management software,” Amy said. “You can’t see what’s really going on with the jobs, the labor, or the materials. You’re just guessing.”
And Amy will tell you firsthand: guessing is expensive.
Amy’s realization wasn’t that she was working too hard, It was that she was working blind. She had the staff, the customers, and the demand—but not the data to make smart calls.
“We were buying thousands of dollars in supplies and had no way to hold suppliers accountable. We were relying on memory, paper, and faith.”
That’s when she went looking for something better: a single system that could connect quoting, scheduling, purchasing, and invoicing, while giving her the control she needed to scale without losing her sanity.
The Shift to a Single System
Once Amy understood that systems, processes, and visibility were the real challenges Foster Plumbing was facing, she did what every tradesperson eventually has to do – she took a hard look at her tools.
“I knew the business had potential,” she said. “But I also knew I couldn’t keep running it off memory, notebooks, and spreadsheets. I needed something that could show me what was actually happening day to day.”
So she started researching. At the time, she wasn’t thinking “I have to go digital.” She knew she wanted cloud-based and needed to find something that would help her run the business better.
A quick Google search for “field service management software” led her to begin calling vendors, comparing demos, and asking every question she could think of. She wasn’t interested in bells and whistles — she was looking for a system that could hold people, suppliers, and processes accountable.
For Amy, supplier pricing was the tipping point. Her company specialized in tenant improvement (TI) work, meaning thousands of dollars were constantly flowing through suppliers for materials. Without oversight, it was easy for an invoice to land months later with a price that didn’t match the original quote.
“We were getting billed $500 for a water heater that was quoted at $400,” she said. “That adds up fast.”
She needed a platform that didn’t just track invoices, but protected margins. And not just for one type of work. When she first bought the company, Amy didn’t know whether she’d stay focused on commercial projects or expand into service and maintenance later. Whatever she chose, she wanted the same platform to grow with her instead of starting over again.
So when she found the system that connected
- estimating,
- scheduling,
- purchasing,
- job costing,
- and invoicing
…under one roof—with built-in reporting that surfaced where money was actually going—it was an easy yes.
“What sold me wasn’t the technology itself,” she said. “It was the accountability it gave me. Once everything was connected, I could see exactly where we were winning and where we weren’t. That visibility changes how you run a business.”
With Simpro, you can build a quote that pulls current supplier-catalog prices, turn it into a job that tracks your labor and materials onsite, schedule the right team and equipment, tag the purchase orders by job number, and then generate real-time dashboards to spot where margins are slipping. The same system handles inventory stock, lets technicians in the field clock in via mobile, captures job notes and photos, and links the invoice straight into your accounting-package.
In short: no more copying between Excel sheets, scribbled timesheets, or “we’ll fix it later” supplier invoices. The visibility is built-in, the data movements are automatic, and the accountability that Amy talks about becomes operational, not aspirational.
For Foster Plumbing, buying and implementing new trades software wasn’t an overnight transition. Building out a system while running a busy plumbing business is no small feat. But Amy approached it the same way she approached every challenge: with patience, curiosity, and a focus on the long game.
“You’re already stretched thin, and you’ll think you don’t have time for it,” she said. “But that time investment pays you back every single day once it’s built.”
For anyone still trying to run their business across multiple apps, whiteboards, and spreadsheets, Amy’s advice is simple: stop waiting for things to “calm down” before you fix it. They won’t. The chaos doesn’t disappear until you build the structure to replace it.
Building the Foundation: Implementation and Team Buy-In
Once Amy committed to using a single system, she faced the same reality every trades business eventually hits: implementation of any new business software typically isn’t glamorous. It’s not like you can hit a magic button and everything works exactly how you want it to.
When done correctly, implementing trades software is like building a new, powerful business process. But when you’re already running a busy operation, it can feel nearly impossible to slow down long enough to set things up properly.
At the time, Amy understood something many trades business owners overlook: implementation is less about the software and more about the discipline required to implement it. First, you need an internal champion who learns and understands the software. Then, you need company and team-wide buy-in — everyone has to row in the same direction. Only then can you begin to see how things really work and how to customize to make it work for your business — and not the other way around.
“Once you get past the implementation, you’re going to love it. That visibility changes how you run a business. It changed my company. It helped us grow.”
For Foster Plumbing, successful implementation happened because Amy and the entire team got on board with adoption right from the beginning. The organization had never used a full-scale business management system, so everyone, including Amy, was learning at the same time. There was no hierarchy of expertise. No “ask so-and-so because they know the system better.” It was everyone rolling up their sleeves together.
Technicians experimented with the mobile app. Project managers tested how purchase orders flowed into job costing. The office team learned how to build out catalogs and prebuilds.
And when someone discovered a better way to do something — a faster workflow, a cleaner process — they shared it. That simple, open-door approach created momentum where resistance usually shows up.
“I let everyone open their own support cases,” Amy said. “If someone had a question, I didn’t want them bottlenecked by me. They went straight to support, got the answer, and brought it back to the team.”
This wasn’t accidental. It was strategic. Empower people early and they adopt faster. Show them you’re committed and they’ll match your commitment. Give them ownership, and the system becomes their tool — not the owner’s pet project.
And it didn’t take long before everyone started experiencing personal wins:
- No more paper timesheets at the end of the week
- Jobs displayed in a clear daily or weekly schedule
- Fewer runs to supply houses because materials were actually listed
- Clean job notes that flowed into invoices
- Estimates that took minutes instead of hours
These weren’t abstract benefits — they made people’s days easier. That shift in morale is something trades owners can sometimes underestimate. When processes get easier and frustration drops, your team becomes naturally more efficient because the work feels better.
Implementation wasn’t a one-and-done moment for Amy and the Foster Plumbing team. It was an evolution. As the company grew from four techs to 25, and from a single division to adding service, her team layered on new workflows inside the same system. They never had to start over. They never had to migrate data. They never had to lose momentum.
The payoff? A business running on real data, not gut feel. Decisions rooted in facts, not memories and best guesses. And a team fully bought in because they helped build the very system they were using.
Estimating at Scale: Prebuilds, Pricing Accuracy & Tenant Improvement Project Management
With a new foundation in place and the entire team powering forward, the first major transformation for the Foster Plumbing team happened where it matters most for Tenant Improvement (TI) contractors: estimating.
In the commercial and tenant improvement world, speed and accuracy can make or break your margins. Amy learned early that she couldn’t afford to be slow, and she couldn’t afford to be wrong.
Before implementing an integrated system, she and her team were estimating the way a lot of contractors still do today — manually rebuilding the same line items, relying on outdated pricing, and hoping they didn’t leave anything out. In the beginning, that meant missed materials, underquoted labor, and more than a few surprise supplier invoices.
Prebuilds changed all of that.
Amy calls them one of the most powerful tools she ever implemented. A prebuild is essentially a ready-to-use template for common jobs — water heater installs, RTU installs, breakroom sink packages, rough-ins, finish work — complete with labor, materials, and pricing. Instead of starting from scratch, her team began with a complete, accurate list of everything required for the job and then removed anything that didn’t apply.
“The prebuilds were huge,” Amy said. “They made it almost impossible to forget something. And it meant we could turn estimates around fast — really fast.”
Foster Plumbing eventually reached a point where the team could send out 20+ blueprint estimates each week for TI buildouts per estimator, sometimes even million-dollar TI bids in a single day. That kind of output is only possible when your estimating process is both efficient and standardized.
The second critical piece was pricing accuracy.
In TI projects, supplier pricing can shift multiple times each year. Many contractors estimate based on what they “think” the price should be or what it was last season — but that guesswork erodes margins before the job even starts. Because Simpro connected their catalog directly to the estimating workflow, Amy could update pricing the moment she knew a cost increase was coming.
This gave Foster a competitive advantage on two fronts:
- Their estimates reflected current pricing, not outdated assumptions.
- They could confidently tell customers they wouldn’t be hit with mid-project pricing escalation change orders, something customers loved.
And on the back end, that accuracy created something every trades business wants but few achieve: alignment between estimated cost and actual job costs.
The third component — and the one Amy leaned on the most — was visibility into mid-job performance. For jobs that ran six to eight weeks, she and her project managers could see exactly where they were over or under on labor. If a team was falling behind, they could pull their strongest techs into critical phases to bring the job back on track. That kind of proactive course-correction is only possible when your estimate, your labor tracking, and your job costing all live in the same system.
“We stopped quietly losing money,” Amy said. “When something looked off, we caught it before it became a problem. That’s where a lot of contractors bleed profit — because they don’t know until it’s too late.”
Better estimating didn’t just save Foster Plumbing time. It made them more competitive, and it protected their margins.
And it gave them the confidence to bid on larger, more complex commercial projects — knowing they had the tools to price them accurately and manage them responsibly.
When estimating becomes a strength, not a struggle, the rest of the business processes begin to follow suit.
Real-Time Visibility & Margin Control
Once Foster Plumbing tightened up their estimating process, the next major shift came not from what they bid — but from what they could see while the work was actually happening.
In most TI jobs, the risk isn’t in the estimate. It’s what slips through the cracks once crews are on site.
For Amy’s team, TI projects typically ran six to eight weeks. That’s plenty of time for labor to drift, for material costs to shift, or for small delays to snowball into margin loss. Before implementing an integrated system, they didn’t know something was going wrong until the job was already over — when it was too late to fix anything.
With everything connected — purchase orders (POs), labor hours, estimates, catalogs, job actuals — they finally had what most contractors never get: real-time visibility into the financial health of every active job.
“We were able to see whether we were ahead or behind while the job was still in motion,” Amy said. “That changed everything.”
Instead of relying on end-of-job autopsies, Amy and her project managers could open a job and immediately understand:
- Are we on track with labor?
- Are we slipping behind?
- Are materials lining up with what we estimated?
- Do we need to pull in stronger techs to recover the schedule?
Foster Plumbing leveraged Simpro to create the clarity that protected their margins.
The newfound visibility made one of the most traditionally painful tasks in commercial plumbing significantly easier: schedule of values (SOV) invoicing.
Because their estimate was already broken into phases, and every PO and labor entry fed into the right bucket, invoicing was no longer a guessing game. They could bill by percentage of completion of that project phase in minutes — and do it accurately.
This level of operational control and job visibility is what ultimately helped Foster Plumbing reach something nearly unheard of in the trades: a 29% net profit margin, nearly three times higher than the industry average. Buyers noticed. It became one of the key reasons Amy received 13 competing offers — within weeks — when she eventually sold the business.
The evidence is clear: when you can see what’s happening in your business — not weeks later, not after the dust settles, but while work is still unfolding — you stop losing money, and you begin building a company that’s scalable, stable, and attractive to the outside world.
AI in Action: Saving Hours, Reducing Waste & Strengthening the Bottom Line
Even with solid estimating and real-time visibility in place, Amy knew there were still hours disappearing every week into small, tedious tasks — the kind of administrative work no owner sees until they add it all up.
For Foster Plumbing, one of the biggest silent time drains lived in a place every trades business recognizes: job notes.
Her technicians were doing the work, documenting what they completed, and turning those notes in, but the office had to rewrite nearly every single one before they could be sent to customers. The service manager alone spent close to an hour a day polishing notes just so invoices would look clear, professional, and accurate.
“We were always rewriting job notes,” Amy said. “It wasn’t that the techs did a bad job — it’s that their notes weren’t written for an invoice. It was a constant lift.”
This is exactly the gap Work Notes AI was built to close.
With Work Notes AI, technicians capture job details in the field the same way they always have. But instead of those notes hitting the office as a wall of fragments, shorthand, or scattered details, AI instantly converts them into clean, complete, accurate customer-ready summaries.
The tech doesn’t work any differently. The office doesn’t waste time rewriting. And the customer receives crystal-clear documentation of exactly what was completed.
It’s not replacing the tech’s experience or the office’s judgment. It’s simply removing the manual rewrite step — the one that bogs teams down.
When Amy tested this feature after joining Simpro, she immediately understood the value:
- Her service manager would have gotten five hours a week back if the feature had been available at the time she was a customer.
- Every technician’s notes would have been consistent — regardless of writing style.
- Invoices would have gone out faster with fewer back-and-forth clarifications.
- And her brand would have presented itself cleanly, every single time.
This is the real promise of AI in the trades: It fills the operational gaps that used to silently drain your time — without changing how your team works.
AI isn’t replacing people. It’s removing the tasks that keep people from doing their best work.
That same principle is what makes Delight, the AI-powered customer re-engagement tool, so valuable for a business like Foster Plumbing. With more than 7,000 contacts in their database, Foster Plumbing wasn’t doing much to reactivate old customers. With Delight plugged into Simpro, the team could have automatically sent targeted messages, reviving dormant relationships, and generating new jobs — all without requiring their staff to manage a full marketing program.
But again, AI wasn’t replacing anyone. It was supporting everyone — by picking up the workload no one had time to own.
Together, these AI capabilities extend the value of having a single, connected-system in place as your foundation. Simpro’s AI-first operating platform is built to accentuate the way trades businesses run, accelerating tasks, tightening communication, and giving leaders back the time they lose in administrative drag. And in the trades — where every hour saved is an hour of billable opportunity gained — that time compounds fast.
Results, Growth & Exit: How Better Systems Turned Foster Plumbing Into a 29% Net Business
All the operational shifts Amy put in place for Foster Plumbing — tighter estimating, real-time job visibility, disciplined processes, and AI-supported workflows — helped the business run smoother, while reshaping the trajectory of the entire company.
Within five years, Foster Plumbing grew from $1 million in annual revenue to nearly $10 million, powered by operational consistency.
The numbers spoke for themselves.
At a time when field service businesses are fighting rising labor costs, fragmented systems, and operational inefficiencies, achieving predictable, healthy margins has become more challenging than ever. That’s what made Foster Plumbing’s 29% net margin so remarkable — not because of a single lever, but because of the systems and visibility that created consistency across the entire business.
That margin Foster Plumbing achieved wasn’t born from cutting corners or squeezing staff. It came from:
- Accurate estimates
- Controlled job costs
- Clear mid-project visibility
- Clean invoicing
- Fewer mistakes
- A team that actually trusted and leaned into the systems and tools provided
As Amy put it:
“Once everything was connected, I could see exactly where we were winning and where we weren’t. That visibility changes how you run a business.”
It also changed how the market viewed her business.
When she eventually decided to sell, Foster Plumbing didn’t just attract interest, it attracted 13 competing offers –including from private equity firms that typically pass over trades companies with shaky financials or unclear processes.
Why were they so eager?
Because a business built on predictable systems is worth more. A business built on real data is safer to acquire. And a business that consistently hits strong margins — not occasionally, but operationally — signals a team and infrastructure that can scale.
These are the broader lessons for any trades business owner reading this with the intention of selling the business as part of the strategy:
- Buyers don’t purchase chaos. They buy clarity.
- They buy consistency more than charisma.
- They buy the confidence that comes from systems, not heroics.
- And they value businesses that don’t depend on a single person to function.
Foster Plumbing became that kind of business — not because of a single tool, but because Amy committed to building a connected operating system and stuck with it long enough to let it transform her margins, her team, and eventually, her exit.
The takeaway is simple: You don’t need to work harder to get better results. You need to see what’s actually happening inside your business — and use that visibility to make better decisions, sooner.
That’s what scaled Foster Plumbing. And it’s what can scale yours, too — regardless of whether you plan to sell or build a legacy that can be passed on long after retirement.
What Every Trades Business Can Learn From Amy’s Journey
If there’s one thing Amy’s story proves, it’s this: Trades businesses don’t scale on grit alone. They scale on clarity.
Clarity in estimating.
Clarity in scheduling.
Clarity in job costing.
Clarity in communication.
Clarity in what’s working — and what isn’t — while there’s still time to fix it.
The transformation at Foster Plumbing didn’t come from a silver bullet. It came from committing to:
- One connected system instead of many disconnected tools
- Repeatable processes instead of one-off workarounds
- Real-time visibility instead of after-the-fact surprises
- Team buy-in instead of owner-only responsibility
- AI-supported workflows that remove drain, not people
And it came from a mindset shift that every successful trades business eventually reaches:
You can’t run a modern trades business on paper, spreadsheets, and hope. You need systems that show you the truth — and help you act on it.
Whether you’re in the early stages of exploring software, knee-deep in implementation, or already using Simpro and ready to level up your workflows, there’s something in Amy’s experience for every owner and operator to take forward:
- Build the structure before you need it.
- Implement with intention, not urgency.
- Use data to guide decisions, not hindsight.
- Give people tools that make their work easier.
- And invest in systems that grow with you — not ones you’ll outgrow.
Your business doesn’t have to feel chaotic. Your margins don’t have to feel unpredictable. And your days don’t have to feel reactive. You just need the right foundation.
Watch the Full Webinar or See Simpro in Action
If you want to hear Amy tell this story and not miss a single juicy detail, you can watch the full From Toolbox to Tech AMA webinar on demand.
If you’re ready to explore how Simpro can support your business the way it supported Amy’s, you can see the platform at work for yourself.
👉 Schedule a discovery call and personalized demo
Both options will give you a deeper look at the systems, processes, and tools that helped Foster Plumbing grow from $1 million to nearly $10 million — and ultimately become a 29% net business that buyers competed to acquire.