Simpro Group Chairman & CEO Fred Voccola was back on Schwab Network’s Next Gen Investing – this time to discuss how AI is the workforce’s new digital colleague, especially for the field service trades. AI in field service management transforms how trade businesses schedule work, handle paperwork and follow up with customers. Fred explained how AI is not replacing people, but rather redesigning how work gets done for companies.
Most organizations are still thinking about AI as a tool, but the real winners are those that are treating it as a digital worker alongside humans. AI augments critical thinking, and entrepreneurial, outcome-focused employees are the most valuable in an AI-first world. Fred’s point is that AI doesn't replace judgment, creativity or leadership. Instead, it makes people more valuable by increasing their capacity. That division of work shows up in how a digital colleague in field service management can draft, sort, calculate and flag items. It can't decide what matters. The people who know how to ask AI the right questions, and who still do the thinking, are the ones whose output goes up. Fred also dove into why an AI-driven economy is making the field service trades more valuable than ever.
While the AI-and-jobs debate plays out in office towers, demand for skilled trades work – electrical, HVAC, plumbing, fire and security – keeps climbing, according to Fred, and it's some of the most AI-resistant work in the economy. You can't send a bot to fix a rooftop unit. What you can do is give the technician standing in front of it a digital colleague handling the scheduling, the paperwork and the follow-up, so the job gets done right the first time.
Simpro is Voccola's proof point. AI-powered digital workers now support more than 24,000 trade businesses and 450,000 users worldwide, not by cutting headcount, but by giving small and mid-sized operators the kind of operational backbone that used to be reserved for companies 10 times their size.
The organizations that come out ahead in this shift, Voccola told Schwab Network, won't be the ones with the most AI. They will be the ones whose people know how to use it to get better results. See how AI is transforming field service management with Simpro Lightning.