The Invisible Grade: How Google Reviews Are Quietly Winning (or Losing) Your Next Bid

Aired on March 23, 2026

Sales & Marketing
Fireside Chat
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About this webinar

Your customers are Googling you before they call.
And in many cases, they’ve already decided whether to hire you.

Today’s buyers compare ratings, read reviews, and evaluate reputation signals before they ever speak to your team. That small difference between a 4.2 and a 4.7 star rating can quietly determine who wins the job.

In this fireside chat with Podium's Garrick Hocking and Simpro's Jennifer Nelson, we’ll show how trade businesses are turning reputation management into a competitive advantage.

What you'll learn

  • Why a 4.2-star rating might already be costing you jobs — even if you think your reviews are “good enough”
  • The moment prospects decide whether they trust you (and why it happens before they ever contact you)
  • Why one well-handled negative review can convert more customers than a page of perfect ratings
  • How AI and automation capture reviews at the “peak of happiness” — turning reputation into a competitive advantage

Speakers

Garrick Hocking

Garrick Hocking

Business Development Manager, Strategic Integrations
Podium

Jennifer Nelson

Jennifer Nelson

Global Director, Web and Growth Programs
Simpro

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