About this webinar
Most trade businesses spend heavily to win new customers, then under-monetize the ones they’ve already paid to acquire. The revenue is sitting in your FSM - visible in the data, but invisible on the P&L because you simply don’t have the people or time to execute consistently.
In this webinar, we’ll introduce you to Delight: Your AI Customer Marketing Agent. Think of it as hiring a dedicated, full-time revenue specialist who works your existing database 24/7 - at a fraction of the cost of a human hire.
William Dinkel, Vice President of Engineering, will showcase how Delight gives you the growth capacity you could never afford to hire, turning your customer history into a compounding revenue engine.
What you'll learn
- The "Unmined Gold" Strategy: Why it costs up to 25x more to acquire a new customer than to re-engage one you’ve already won.
- The Five Growth Functions: The core weekly tasks—from cross-selling to reactivation—that most businesses miss, and how AI handles them automatically.
- Beyond the Quote: How to not only follow up on every quote until it closes or dies, but also reactivate dormant customers before they forget you.
- The Economics of AI: Why hiring a dedicated marketing manager is hard to justify at 6% margins—and how Delight does the work of three roles for 5% of the cost of one junior hire.
- ROI Intelligence: How to move away from "vague" growth spend and see exactly which outreach creates booked revenue.
Your next job isn’t just a new lead - it’s the customer who already knows your work and is waiting for the right prompt to buy again.
Speaker
William Dinkel
Vice President of Engineering
Simpro
On-Demand
