Simpro Group’s CMO, Rachel Truair, joined other experts to share their insights on CMOTimes.com on how to craft standout loyalty programs for their customers.
“By focusing on a culturally relevant concept like the 'smoko' (an Australian term for taking a break for food or drink), we appeal directly to our audience's work culture, enhancing engagement and loyalty. This approach not only makes our loyalty program different, but it also improves our relationships with customers and potential customers in the region.” - Rachel Truair, Simpro Group
Read more to discover what Rachel had to say about how we incentivized our customers with cultural relevance.
