Stop Leaving Money on the Table: How AI Turns Customer Engagement into 24/7 Revenue

Aired on February 4, 2026

Q&A

About this webinar

Most trades businesses are sitting on thousands of past customers — and leaving up to 20% of potential revenue untouched.

Join us for this short, practical webinar to learn how AI-driven customer engagement turns your existing Simpro data into a 24/7 revenue engine. We’ll unpack why manual follow-ups don’t scale, why generic mass emails fail, and how Delight, Simpro’s newest AI-powered add-on, helps trades businesses re-engage customers with highly personalised, automated nudges — all without extra admin or technical setup. If you want more revenue without more leads, this session is for you.

What you'll learn

  • Why ignoring existing customers creates a “leaky bucket” that costs trades up to 20% in lost revenue
  • The real economics of retention: why re-engaging a past customer is 25x cheaper than finding a new one
  • How AI can deliver 1:1 personalised follow-ups at scale using your existing Simpro data
  • Real-world examples across HVAC, plumbing, security, fire, and solar
  • How you can be live and generating value in as little as 30 minutes

Speakers

Will Dinkel

Will Dinkel

VP & General Manager
Delight, a Simpro company

Tim Lamb

Tim Lamb

SVP, Growth Marketing
Simpro

Ready to take your business to the next level?

Explore how Simpro’s Software can help make work easier, speed up quoting, get paid quicker, and boost your bottom line. Book a demo today and start heating up your leads!

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