Simpro Group’s CMO, Rachel Truair, shares her insights on transforming your marketing through data.
“For marketers, knowing your data is the difference between success and failure, growth and status quo, a successful exit or another tough year. Data is your equalizer. It gives context to the people you are talking to about the scope of the problem. It provides clarity for your team, and it gives you a starting point to work from. To start, consider making a list of what I like to call the 'Don't-Get-Fired Metrics'—the most important metrics you need to know and work towards. Chances are you'll find gaps between what you need to measure and what you can measure. So, think about setting up a cross-functional workstream to address those that are most critical. At Simpro, we found we needed to create a data warehouse to pull our data across our three businesses into a centralized view. It required hiring the right talent and is a longer-term workstream around which we are regularly checking off milestones to achieve.”
- Rachel Truair, CMO at Simpro Group
