20 tips for business leaders trying to attract their target audience

April 8, 2024

Rachel Truair headshot


In collaboration with Fast Company, Simpro Group’s CMO, Rachel Truair, offers her expert advice on effectively managing and maintaining visibility in a competitive market. See what Rachel had to say:

FOCUS ON NURTURING YOUR HAPPIEST CUSTOMERS. The most overlooked place to start is with your happy customers. Word-of-mouth is a valuable currency in today’s increasingly connected world. Identify ways to delight and surprise customers so they can amplify and lift your brand. As for the ROI? Limitless.

Read more on Fast Company: LINK