For the past five years, the US plumbing industry has seen a decline in revenue with an annualized rate of 0.8%. Last year alone, the industry suffered a 9.8% dip in profit, according to IBIS World. But, even though the industry is facing a slowdown, it doesn't mean you have to suffer too. Today, customers are looking for more than just a job done right. They seek personalized customer service and unique experiences to make them return and recommend you to their friends and family.
This is why understanding the basics of how to get plumbing customers and utilizing effective strategies to get those plumbing leads is vital to making your business stand out. We’ll go over the basics of lead generation, provides tips for generating quality plumbing leads, and offers insights on keeping those customers interested in your business. Let's get started!
Basics of Lead Generation
Whether you are a novice or an expert in plumbing, you might think having a working website and phone number is all you need to get customers. But there is much more on how to grow your plumbing business than simply making sure you're easy to find. Below are some essential tips to consider when discovering the best way to get plumbing leads.
1. Understand Your Value Proposition
A unique value proposition is what separates your business from the competition. It's a clear statement that defines why a potential customer should trust and choose you. What are your unique skills or services that make you stand out? How can you solve customers' problems better than anyone else? Are you offering a special discount or package? An ideal value proposition should convey your competitive advantage and set expectations about what you deliver. It should be tailored to the customer's needs and interests, so that you can create an attractive message that resonates with them. Here is how to get plumbing leads and what you must include in a good value proposition:
- Describe what your business offers and why it's unique.
- Clearly define the benefits for customers.
- Use customer testimonials or case studies to back up your claims.
- Ensure the message is simple, clear, and concise.
2. Employ Strong Calls to Action
A call to action (CTA) is a statement or button that encourages customers to take action. Calls to action should be concise and direct, using phrases like 'Book Now' or 'Call Today!'. They are typically placed on a website or in emails, and their purpose is to entice the customer into taking immediate action toward your business. A well-crafted CTA should have a sense of urgency, be placed in an obvious and intuitive location, and evoke customer emotion. CTAs should also be tailored to the customer's needs – offering them something they can relate to or find valuable. Additionally, incentive-driven CTAs, such as discounts or free trials, can be very effective.
3. Go Mobile-Friendly
With more and more people accessing websites from mobile devices, ensuring your website is optimized for mobile is important. This means the text should be easy to read on smaller screens, all links should work correctly, and the navigation should be intuitive. A mobile-friendly website increases customer engagement and helps drive more leads, ensuring customers have a positive experience when visiting your site.
4. Build Trust with a Professional Website
Your website is often the first point of contact with potential customers, and having a professional website is crucial to building trust. Ensure all the information is easy to find and up-to-date and your contact details are easily accessible. Also, include customer testimonials and reviews, which helps boost customer confidence in your business.
You should have a blog with helpful content related to plumbing topics – this is a great way to build authority and increase the visibility of your website. Nothing beats a website full of relevant and helpful content that potential customers can easily access. Start creating content today, and you'll be well on your way to generating more leads from the web.
7 Effective Strategies For Plumbing Lead Generation
As a plumber, you must be creative and proactive regarding lead generation. Here are seven strategies that can help you get more leads:
1. Make Your Plumbing Business Easy to Find Online
Search engine optimization (SEO) is the cornerstone of digital marketing. It's the process of optimizing your website so that it ranks higher on search engine results pages (SERP). Higher rankings mean more visibility and the potential for organic leads.
However, SEO is a long-term strategy – it will take time for your website to rank higher on SERPs. But with the right approach, you can ensure your plumbing services are more visible to potential customers. Here are some tips on how to get more plumbing leads and visibility online:
- Perform keyword research so that you know what terms people are searching for when they're looking for plumbing services. This may include plumbing jobs for plumbing job leads, plumbing near me for plumbing service leads and plumbers which targets plumbing leads for plumbers.
- Create content around plumbing topics that match the top queries entered into Google.
- Optimize your website for local SEO to rank higher in map listings and other local searches.
- Represent your credibility by creating content related to the plumbing industry. This will help boost your SERP rankings and attract organic leads.
- Connect with people searching for different plumbing-related terms and convert them into leads using inquiry forms or other lead generator strategies.
2. Reach Potential Customers on Platforms They Love
Social media platforms are great for reaching potential customers and generating plumbing leads. From Facebook and Twitter to Instagram and TikTok, social media is where we turn to stay connected, be entertained, and keep ourselves informed. The average person spends more than an hour every day on these platforms. With the right social media strategy, you can tap into this audience and increase customer engagement with your business. However, there is more to getting leads from social media than just signing up for an account. You'll need to create content that appeals to your target audience and has the potential to engage them. Additionally, you must remain active on these platforms and be ready to reply when customers ask questions or leave comments. This could require a significant amount of effort on your part or the help of a social media agency.
3. Turn Satisfied Customers Into Referrals
Word-of-mouth marketing (WOMM) is a valuable way to generate organic plumbing service leads. While it takes many forms, the basic premise is that people familiar with your business can recommend it to others.
According to RR Donnelley's report, 55% of consumers learn about products or services through word of mouth. And 40% made purchases based on those recommendations.
You can tap into this by turning your satisfied customers into referral sources, as they can easily vouch for the quality of your services. There are several strategies you can use to do this:
- Buzz campaigns - Create campaigns encouraging customers to spread the word about your services. This can be done through interactive events where customers can share their experiences and attract new leads, or even through incentive-based campaigns where customers can earn rewards for each referral.
- Customer loyalty programs - acknowledge loyal customers with premium memberships or extend additional discounts to them for advocating your business. No matter how you reward them, ensure they're incentivized to refer your business.
- Make your experience shareable - give your customers a reason to discuss your services. Provide innovative and seamless services that will create positive engagement and make them eager to share their experience with others.
4. Invest Wisely in Targeted Ads for Higher Conversion
Pay-per-click (PPC) advertising is a digital model where you pay for every click that leads to your website. Search engine marketing (SEM) and social media advertising are two of the most popular forms of PPC. PPC allows you to target potential customers with ads for your services. You can use these platforms for both brand awareness campaigns as well as lead generation efforts, depending on what your goal is. When thinking about how to generate plumbing leads, targeted ads can be beneficial. You can target ads at a specific geographic area or to people who have previously expressed an interest in plumbing services. For instance, you can create ads targeting people recently searching for "plumbers near me" or "how to unclog a sink." When investing in PPC, focusing on the customer journey and creating targeted campaigns that drive leads further down the funnel is essential. Additionally, you need to pay attention to analytics and optimize your campaigns based on performance results.
5. Engage Leads With Emails
Email is a great way to engage leads and inform them about your services. Use automated emails to nurture leads, educate customers, announce updates or special offers, solicit feedback, and more.
Email campaigns are easy to track and measure, so you can tweak and improve the emails based on analytics. You can also use A/B testing to identify which campaigns are performing better with your audience and focus on them.
6. Leverage Lead Generation Platforms
Lead generation platforms and online listing directories are designed to help businesses build an audience of potential customers with targeted campaigns. You can use free online directories like Google Ads, Yelp, Facebook, and other platforms to reach potential customers.
Moreover, you can use review sites like Angie's List or HomeAdvisor, which provide an excellent opportunity to find customers. These platforms also allow customers to rate and review businesses, so a positive review from your customers can help you attract more leads.
An added benefit is that customers can search for businesses based on location, services offered, reviews, and more. They also provide business details like phone numbers, websites, and addresses, which helps customers reach you quickly.
7. Track Results To Improve Your Campaigns
Once you've implemented your best way to get plumbing leads strategy, keeping track of the results is important. You can use analytics tools to measure performance and understand how well your campaigns are doing in terms of leads generated, conversions, ROI, and more.
These insights can help you identify areas that need improvement and optimize your campaigns for higher conversion rates. It's also essential to monitor the performance of any new strategies you try out, so that you can make the necessary adjustments and maximize results.
Tracking your lead generation efforts can help you understand what's working and what's not, as well as the overall effectiveness of your campaigns.
Tips to Keep Your Plumbing Leads Engaged
While generating plumbing leads is important, how to get more plumbing leads engaged is even more essential. Here are some tips to help you retain your leads:
- Focus on creating content that appeals to your target audience and builds relationships with them. A good content strategy should provide helpful information, address customer concerns and highlight your services.
- Personalize emails and tailor content for each lead. This will make them feel valued and show that their needs matter. For example, segmenting your leads based on their interests and providing content tailored for each segment can effectively engage them.
- Leverage automation to make the process easier and more efficient. Automation tools like Simpro Premium, Zoho Campaigns, Constant Contact, and MailChimp can help you automate part of the process and send personalized emails to leads without any manual intervention.
- Use surveys or polls to understand your customers' needs and feelings about your services. This helps you identify areas you need to focus on and offer customized solutions to keep them engaged with your brand.
Lead generation is integral to any successful plumbing business, as it helps you find potential customers and increase conversions. By implementing the right strategies and tracking results, you can effectively generate leads for your plumbing business and boost your ROI. Following this guide and recommended strategies, can help you get more plumbing leads and keep them engaged with your brand.
At the end of the day, it all comes down to providing a good customer experience and offering personalized solutions that meet their needs. Manage your plumbing business more efficiently with Simpro Premium and take your business to the next level. Our solutions are designed to help you streamline workflows, schedule smarter, and improve customer service. Click on our next blog to learn more about how to improve your plumbing marketing efforts.