10 reasons why telling your brand’s story matters

May 7, 2024

Rachel Truair headshot


In collaboration with Fast Company, Simpro Group’s CMO, Rachel Truair, offers her expert advice on why telling your brand’s story matters. See what Rachel had to say:

IT STRENGTHENS BUSINESS-CLIENT RELATIONSHIPS. Retaining customers is the key to growing the bottom line, as it will always be more expensive to gain a new customer than to grow an existing one. Telling stories about your customers is a fantastic way to not only amplify the value realization your customers gain from your products, but it’s also a way to keep them coming back. After all, who doesn’t like being acknowledged and celebrated?

Read more on Fast Company: LINK