5/6/2024
In collaboration with Fast Company, Simpro Group’s CMO, Rachel Truair, offers her expert advice on why telling your brand’s story matters. See what Rachel had to say:
IT STRENGTHENS BUSINESS-CLIENT RELATIONSHIPS. Retaining customers is the key to growing the bottom line, as it will always be more expensive to gain a new customer than to grow an existing one. Telling stories about your customers is a fantastic way to not only amplify the value realization your customers gain from your products, but it’s also a way to keep them coming back. After all, who doesn’t like being acknowledged and celebrated?
Read more on Fast Company: LINK
