No matter how you feel about social media on a personal level (does anyone else hate that they have a hard time closing TikTok at bedtime?), it’s undeniable that it's one of the best ways to reach people, specifically potential customers.
Social media was once unfamiliar territory where we relentlessly poked our friends on Facebook and everyone had a MySpace friend named Tom.
Today, social media is a significant part of most people’s daily routine. Data shows that as of July 2021,“there are now 4.48 billion social media users around the world, which is equal to almost 57% of the world’s total population,” and that number only keeps growing.
The same data shows that, “social media user numbers have jumped by more than 13% since this time last year, with the latest data showing an increase of more than half a billion users in just 12 months”.
How Do You Choose the Right Social Media Platform For Your Business?
Using social media to market your business can be a massive undertaking that requires resources such as time, someone to post things and interact with comments, etc. These resources are often either non-existent or a scarcity for small businesses in the trades.
Just like learning to ride a bike takes dedicated practice, so does building a strong social media presence for your business. When it comes to posting, quality over quantity and consistency are key.
So where should you start? Check out our handy chart below to decide which social media platforms will help you attract the customers you want.
The Best Social Media Platforms for Field Service Businesses
Bonus Tips for Choosing a Social Media Platform
Here are some additional questions you can ask yourself to help you narrow down which social network you should choose:
Which networks are your competitors on?
Just like in real life, you need to be where your competitors are. At the very least, make sure your business has profiles on the same networks as your competitors
Which social media platforms do friends or family in your business use?
They might be able to share how they manage their socials so that you have an idea of the time and resources you’ll need
What makes your business unique? How can you best showcase that on social media?
Fun fact: McDonalds uses a special syrup blend for their coca-cola. What’s your “special syrup”?
What kind of posts catch your attention or make you want to share them with others?
Look at the last video or link from social media you sent to your best friend. Was it funny, did it look cool, or was it just relatable? Think about what you want people to feel when they see your post
What kinds of posts do associations you follow or groups you’re a part of post?
To build trust and authority with your followers, share and like posts from relevant influencers in your community...Not the ones from that super famous family that starts with K - try long standing business owners or podcast guests in your industry